Adding a category page to your Square website is a great way to organize your products and make it easier for customers to find what they’re looking for. By creating a category page, you can showcase all of the products that belong to a specific category, such as clothing, accessories, or home goods. This can help customers narrow down their search and find the products they’re most interested in.

In addition to making it easier for customers to find your products, category pages can also help you improve your website’s search engine optimization (SEO). By using relevant keywords in your category page titles and descriptions, you can make it more likely that your website will appear in search results when people are looking for products in your category. This can help you attract more traffic to your website and increase your sales.

Creating a category page in Square is easy and only takes a few minutes. To get started, log in to your Square dashboard and click on the “Pages” tab. Then, click on the “Add Page” button and select “Category Page” from the drop-down menu. On the next page, you’ll need to enter a title and description for your category page. You can also choose to add a featured image to your category page. Once you’re finished, click on the “Create Page” button and your category page will be live.

Creating a Parent Category

1. Access the Website Editor and Navigation Menu

Log in to your Square Online account and go to the ‘Website Editor’.
Click on the ‘Navigation’ tab in the left-hand menu.

2. Create a New Parent Category

Click on the ‘+ Page’ button in the navigation menu.
In the ‘Select Page Type’ dropdown, choose ‘Category’.
Enter a name for the parent category in the ‘Page Title’ field, e.g., "Footwear".

3. Set the Parent Category’s Appearance and Behavior

Choose the desired category template from the ‘Section Layout’ dropdown.
Use the ‘SEO Title’ and ‘SEO Description’ fields to optimize the category for search engines.
Select the ‘Visible in Navigation’ checkbox to display the category in the website’s main navigation menu.
Adjust the ‘Sort Order’ value to control the order in which the category appears in the menu.

4. Configure the Category’s Content

Add a brief description of the category in the ‘Description’ field.
Use the ‘Section Content’ tab to add images, videos, or other content to the category page.
Click on the ‘Insert Section’ button to add additional sections, such as featured products or a call-to-action.

5. Publish the Parent Category

Once you’re satisfied with the category’s settings, click on the ‘Publish’ button in the top-right corner.
Your parent category will now be visible in the website’s navigation menu and accessible to customers.

Adding Child Categories

Child categories are subcategories that fall under a main category. They help you further organize your products and make it easier for customers to find what they’re looking for. Here’s how to add a child category:

Step 1: Create or locate the parent category

If you haven’t already created the parent category, you can do so by following the steps outlined in the "Adding Categories" section. Once you have the parent category created, click on it to open its settings.

Step 2: Click "Add Child Category"

In the parent category settings, you’ll see a button labeled "Add Child Category". Click this button to open the child category form.

Step 3: Enter the child category information

In the child category form, enter the following information:

Category Name: The name of the child category.
Parent Category: The parent category that this child category belongs to.
Description: A brief description of the child category.
Image: An optional image to represent the child category.

Step 4: Customize the child category settings (optional)

You can customize the child category settings to control how it appears on your website. These settings include:

URL: The URL for the child category page.
Page Title: The title of the child category page.
Meta Description: A brief description of the child category page that appears in search engine results.
Page Keywords: Keywords that are relevant to the child category.

Step 5: Publish the child category

Once you’re finished customizing the child category settings, click the "Publish" button to make it live on your website.

Formatting Category Pages

To further enhance the appearance and functionality of your category pages, you can customize various elements to match your brand and improve the user experience.

1. Adjust Layout and Design

You can modify the overall layout of your category pages, including the number of products displayed per row, the spacing between products, and the way products are sorted (e.g., by price, name, etc.). Additionally, you can edit the color scheme, fonts, and other design elements to create a cohesive look and feel.

2. Add Rich Content

Consider including additional content on your category pages to provide more information and value to your customers. This could include descriptions, images, or videos that highlight the unique features and benefits of each product category. You can also add call-to-action buttons to encourage customers to make purchases.

3. Optimize for Search

To help your category pages rank higher in search results, it’s important to implement proper search engine optimization (SEO) techniques. This involves including relevant keywords in your page titles, descriptions, and other content. Additionally, ensure that your category pages have clear and concise URLs, are mobile-friendly, and load quickly.

SEO Element	Description
Page title	Concise and descriptive title that summarizes the category
Meta description	Brief overview of the category, including relevant keywords
Header tags	Use H1 for the main category heading and H2 for subcategories
Image alt tags	Descriptive text that provides context for images
internal links	Connect to related pages or products within the category

Adding Products to Categories

Once you have created categories, you can start adding products to them. To do this, follow these steps:

Go to your Square Online dashboard and click on “Items” in the left sidebar.
Find the product you want to add to a category and click on the “Edit” button.
Scroll down to the “Categories” section and select the categories you want to add the product to.
Click on the “Save” button.

Reordering Products Within a Category

You can reorder the products within a category by dragging and dropping them. To do this, simply click on a product and drag it to the desired position.

Adding a Product to Multiple Categories

You can add a product to multiple categories. To do this, simply select the multiple categories you want to add the product to in the “Categories” section when editing the product.

Displaying Products by Category on Your Website

Once you have added products to categories, you can display them by category on your website. To do this, create a new page on your website and insert the “Products by Category” block.

In the “Products by Category” block, you can select the category you want to display products from. You can also choose the number of products to display and the order in which they are displayed.

Here is a table summarizing how to add products to categories in Square Website:

Step	Description
1	Go to your Square Online dashboard and click on “Items” in the left sidebar.
2	Find the product you want to add to a category and click on the “Edit” button.
3	Scroll down to the “Categories” section and select the categories you want to add the product to.
4	Click on the “Save” button.

Customizing Category URL Structure

Customize the URL structure for your category pages to enhance user experience and search engine optimization (SEO). Here’s how to do it:

1. **Click ‘Website’ from the Square Dashboard.** Navigate to the ‘Website’ section from your Square Dashboard.

2. **Select ‘Pages’ and then ‘Categories’.** From the website menu, choose ‘Pages’ and then ‘Categories’.

3. **Hover over the desired category and click ‘Edit’.** Select the category you want to modify and click on ‘Edit’.

4. **Scroll down to ‘Advanced Options’.** Locate and expand the ‘Advanced Options’ section.

5. **Customize the ‘Custom URL Part’ field.** In the ‘Custom URL Part’ field, enter the desired custom URL for your category. This will replace the default URL structure and create a more user-friendly and SEO-optimized URL.

Here are some guidelines for customizing your category URL structure:

Purpose	Example
Use descriptive keywords	/category/women-clothing
Keep URLs short and concise	/category/accessories
Remove stop words (e.g., “and”, “the”)	/category/running-shoes
Use hyphens to separate words	/category/home-decor
Avoid using special characters	/category/shoes

Adding a Category Page in Square Website

To add a category page in Square Website, follow these steps:

Log in to your Square account and open your website editor.
In the “Pages” panel, click on “Add Page”.
Select “Category” from the drop-down menu.
Enter a name and description for your category page.
Click on “Create” to create your category page.

Optimizing Categories for Search Engines

Once you have created your category pages, it’s important to optimize them for search engines. Here are some tips:

1. Use Descriptive Titles and Descriptions

The title and description of your category pages should be clear and concise, and they should accurately reflect the content of the page. Use keywords that potential customers are likely to search for.

2. Use Header Tags

Header tags (

,

, etc.) can help you to structure your content and make it more readable. Use header tags to highlight the most important sections of your category pages.

3. Use Internal Links

Internal links can help users to navigate your website and find the information they are looking for. Link to your category pages from your homepage and from other relevant pages on your website.

4. Use Images

Images can help to break up the text on your category pages and make them more visually appealing. Use images that are relevant to the content of the page and that are optimized for the web.

5. Use Rich Snippets

Rich snippets are a type of structured data that can be used to enhance the appearance of your website in search results. Rich snippets can include information such as product ratings, prices, and availability.

6. Submit Your Sitemap to Search Engines

Once you have optimized your category pages, you should submit your sitemap to search engines. This will help search engines to index your pages and make them more likely to appear in search results.

Managing Category Visibility

Once you’ve created categories, you can manage their visibility to customers on your website. Here are some options:

Hide Categories

To hide a category, edit it in the Website Editor and uncheck the “Show in navigation” option. Hidden categories will still be accessible through search, but they won’t appear in the main navigation menu on your website.

Change Category Order

To change the order of categories in the navigation menu, drag and drop them in the desired order in the Website Editor.

Show Subcategories

If your categories have subcategories, you can choose to display them in the navigation menu. To do this, check the “Show subcategories” option in the parent category’s settings in the Website Editor.

Create Custom Navigations

If you want to create a custom navigation menu that includes only certain categories or subcategories, you can do so using the “Custom Navigations” feature in the Website Editor. This allows you to create multiple navigation menus that appear in different places on your website.

Disable Category Filters

By default, customers can filter products by category on your website. If you want to disable this feature, go to the “Navigation” settings in the Website Editor and uncheck the “Show category filters” option.

Using Category Images and Descriptions

Choose Engaging Images

Select high-quality images that accurately represent the products in the category. They should be visually appealing and evoke emotions that resonate with your target audience.

Optimize Image Size

Ensure that your images are optimized for web performance. They should be sized appropriately to minimize loading time while maintaining visual quality.

Add Eye-Catching Descriptions

Write concise and informative descriptions for each category. Highlight the unique features and benefits of the products in the category. Use strong keywords relevant to your products to enhance SEO.

Showcase Product Variety

Incorporate multiple images within the category description to showcase the variety of products available. This visually demonstrates the range of options and encourages customers to browse further.

Use Descriptive Headings

Use headings and subheadings to break up the description and make it easy to skim. This helps customers quickly find the information they’re looking for.

Emphasize Benefits

Focus on highlighting the benefits and value that customers will gain by purchasing products from the category. Use persuasive language to convey the unique selling points and create a sense of urgency.

Consider a Call-to-Action

Include a clear call-to-action within the description, such as a “Shop Now” button or a link to the category page. This encourages customers to take immediate action.

Follow Best Practices

For optimal results, follow these best practices:

Image Resolution	1200px wide or more
Image Format	JPEG, PNG, or WebP
Description Length	150-200 words per category
Keywords	Include relevant keywords in the description

Connecting Categories to Menus

To seamlessly connect your newly created categories to your website’s navigation, follow these steps:

1. Access the Navigation Menu Panel

Begin by navigating to the “Design” tab on the left-hand navigation panel. Scroll down and click on “Navigation” to open the menu panel.

2. Add a New Category Link

Within the menu panel, select “Add Link” and choose “Category” from the drop-down menu. Your newly created category will appear as an option.

3. Select Category Link Text

Type in the desired text that will be displayed on the navigation menu for this category.

4. Choose Link Style

Square Space offers several link style options; select the one that best complements your website’s design.

5. Customize Link Properties

Additional customization options include setting the target page for the link, adjusting the font size, and modifying the hover behavior.

6. Add Subcategories (Optional)

To create nested navigation, select “Add Subcategory” and choose the desired subcategory from the drop-down menu. Repeat this process for as many subcategories as needed.

7. Reorder Menu Items

Use the drag-and-drop functionality to arrange the menu items in the desired order.

8. Preview Changes

Click on the “Preview” button to see how the new navigation menu will look on your website.

9. Save and Publish Changes

Once you are satisfied with the navigation menu, click on the “Save” button to apply the changes. Remember to “Publish” your website to make the updates live.

Category Page Creation Best Practices

1. Use Clear and Concise Category Names

Keep your category names short, descriptive, and easily understandable by customers. Avoid using jargon or technical terms that your target audience may not know.

2. Organize Categories Logically

Group similar products into logical categories to make it easy for customers to find what they’re looking for. Avoid creating too many categories, as it can overwhelm customers.

3. Include Descriptive Product Descriptions

Provide detailed and informative product descriptions that include key features, benefits, and specifications. This will help customers make informed purchasing decisions.

4. Use High-Quality Product Images

Showcase your products with high-quality images that capture their best features and provide a clear view. Use professional photography or high-resolution images to create a visually appealing category page.

5. Use Call-to-Actions (CTAs)

Incorporate clear CTAs into your category pages to encourage customers to take the desired action, such as adding products to the cart or completing a purchase.

6. Implement Pagination

If your category has a large number of products, consider implementing pagination to divide the products into manageable pages. This makes it easier for customers to navigate through the category and find specific products.

7. Use Breadcrumbs

Breadcrumbs help customers track their navigation path and easily return to previous pages. Include breadcrumbs on your category pages to improve user experience.

8. Optimize for SEO

Use relevant keywords in your category names, product descriptions, and image alt texts to improve your website’s search engine visibility.

9. Regularly Review and Update

Continuously review the performance of your category pages and make necessary updates to optimize for conversion rate. Consider adjusting categories, adding new products, or modifying product information based on customer feedback and data analysis.

10. Consider the following additional tips for creating effective category pages:

Tip	Description
Use filter and sort options	Allow customers to filter and sort products based on criteria like price, size, or color.
Feature popular or recommended products	Highlight your best-selling or most popular products to guide customers’ decisions.
Use cross-selling and up-selling techniques	Suggest complementary products or higher-priced versions to increase average order value.
Create engaging category descriptions	Provide a brief overview of the category, highlighting its unique features and benefits.
Consider visual hierarchy	Use design elements like headings, bullet points, and white space to guide customers’ attention.

How To Add A Category Page In Square Website

1. Log in to your Square Dashboard.

2. Click on the “Website” tab.

3. Click on the “Pages” tab.

4. Click on the “Add Page” button.

5. Enter a name for your new page.

6. Select the “Category” page type.

7. Click on the “Create Page” button.

8. You can now add content to your new category page. To add a product to your category page, click on the “Add Product” button. To add a text block, click on the “Add Text Block” button. To add an image, click on the “Add Image” button.