Unveiling the Power of Market Tracking: Elevate Your Search Engine Optimization Strategy
In the competitive landscape of search engine optimization (SEO), staying abreast of market trends is paramount. Mozz’s comprehensive suite of tools offers invaluable insights into your SEO performance, and adding markets to track is an essential step in honing your strategy. By monitoring specific markets, you can gain a granular understanding of your presence and performance in key geographic locations or industry segments.
However, navigating the vast array of tools and options within Mozz can be a daunting task. Fret not, as this comprehensive guide will provide you with step-by-step instructions on how to add markets to track in Mozz. Whether you’re a seasoned SEO professional or just starting your journey, this guide will empower you with the knowledge to harness the full potential of market tracking and elevate your SEO strategy to new heights.
To embark on this journey, you will first need to access your Mozz account. Once logged in, navigate to the “Campaigns” tab and select the campaign for which you wish to track markets. Subsequently, click on the “Settings” icon located within the campaign’s dashboard. Within the settings menu, you will find the option to “Add Markets.” Clicking on this option will present you with a comprehensive list of markets from which you can choose.
Identify the Desired Market
To begin adding a market to track in Mozz, it’s crucial to first identify the desired market you want to monitor. This involves considering the following factors:
Geographic Location
Determine the specific geographic region or countries you want to track. Consider your target audience and the areas where your business operates or plans to expand.
Search Engine Targeting
Select the search engines you want to monitor for the target market. This typically includes Google, Bing, and other relevant search engines in the chosen region.
Keyword Selection
Identify the keywords and phrases that are relevant to your business and that you want to track. These keywords should reflect your target audience’s search behavior and align with your products or services.
Competition Analysis
Research your competitors and identify their market share, keyword rankings, and overall performance. This analysis will help you understand the competitive landscape and set realistic goals.
Navigate to Mozz’s Market Explorer
To begin adding markets to track in Mozz, navigate to the Market Explorer tool. Here’s a step-by-step guide:
1. Access the Mozz Interface
Sign in to your Mozz account and click on the “Tools” tab in the top navigation bar. From the drop-down menu, select “Market Explorer.”
2. Exploring the Market Explorer Dashboard
The Market Explorer dashboard provides a comprehensive view of your tracked markets. Here’s a breakdown of its key components:
Search Bar
The search bar allows you to search for specific markets by name or keyword. Simply type in your query and press enter to filter the results.
Filter Options
The filter options enable you to refine your search by various parameters. You can filter by country, language, industry, and more. This helps you narrow down the markets that are relevant to your business.
Market Cards
The dashboard displays market cards for the markets you’re tracking. Each card provides an overview of the market, including its search volume, competition, and keyword difficulty. You can also view historical data and click on a card to access more detailed insights.
Utilize the Market Filter Options
Customize Your Market Selection
The market filter options allow you to precisely define the markets you want to track. You can filter by region, country, city, radius around a location, or even a specific address. This granularity ensures that you’re monitoring the markets most relevant to your business.
Drill Down to Specific Locations
The hierarchical nature of the market filter enables you to drill down to specific geographic locations. For example, you can select a region, then a country within that region, and finally a specific city or postal code. This allows you to fine-tune your tracking efforts and gain insights into the performance of your business at a granular level.
Leverage Advanced Search Capabilities
Beyond the basic filter options, Mozz offers advanced search capabilities that let you narrow down your market selection even further. For example, you can filter by specific business types, industries, or even by the number of employees. This level of customization ensures that you’re tracking the markets that are most aligned with your target audience.
| Filter Option | Description |
|---|---|
| Region | Select a specific region, such as North America, Europe, or Asia. |
| Country | Select a specific country within the chosen region. |
| City | Select a specific city within the chosen country. |
| Radius | Define a radius around a specific location, such as a city center or business address. |
| Address | Enter a specific address to track the market within a specific street, building, or neighborhood. |
| Business Type | Filter by specific business types, such as retail, manufacturing, or healthcare. |
| Industry | Filter by specific industries, such as technology, finance, or education. |
| Employee Count | Filter by the number of employees in a business. |
Add the Market to Your Tracking List
To add a market to your tracking list, follow these steps:
- Log in to your Mozz account.
- Click on the “Campaigns” tab.
- Click on the campaign you want to add the market to.
- Click on the “Settings” tab.
- Click on the “Markets” tab.
5. Select the Markets You Want to Track
In the “Markets” tab, you will see a list of all the markets that are available for tracking. To add a market to your tracking list, simply click on the checkbox next to the market name. You can add multiple markets to your tracking list.
Once you have selected the markets you want to track, click on the “Save” button. The markets will now be added to your tracking list and you will be able to track their performance in your Mozz reports.
Here is a table of the different markets that you can track in Mozz:
| Market | Description |
|---|---|
| The Google search engine | |
| Bing | The Bing search engine |
| Yahoo | The Yahoo search engine |
| Amazon | The Amazon marketplace |
| eBay | The eBay marketplace |
| Walmart | The Walmart marketplace |
How to Add a Market to Track in Mozz
To track a market in Mozz, follow these steps:
1.
Log in to your Mozz account.
2.
Click on the “Campaigns” tab.
3.
Click on the “New Campaign” button.
4.
Enter a name for your campaign.
5.
Select the type of campaign you want to track.
6.
Enter the URL of the website you want to track.
7.
Select the location you want to track.
8.
Click on the “Create Campaign” button.
Once you have created a campaign, you can start tracking your market. To do this, click on the “Tracking” tab and then click on the “Add New Market” button. Select the market you want to track and then click on the “Add Market” button.
You can now track your market using the metrics that are available in Mozz. These metrics include:
*
Organic visibility
*
Keyword rankings
*
Traffic
People Also Ask About How to Add a Market to Track in Mozz
How do I choose the right market to track?
When choosing a market to track, you should consider a number of factors, including population size, growth potential, and competitive landscape. You should also consider your own business goals and resources.
What are some of the benefits of tracking a market?
Tracking a market can provide you with valuable insights into your competition, customers, and opportunities. This information can help you make better decisions about your marketing strategy.
How often should I track my market?
The frequency with which you track your market will depend on the size and complexity of the market. However, it is generally recommended to track your market at least once a month.
