Editing a boosted post on Facebook can be a daunting task, but it doesn’t have to be. Follow these step-by-step instructions and you’ll be able to make changes to your post quickly and easily. First, you’ll need to find the post you want to edit. Once you’ve found the post, click on the three dots in the top right corner of the post and select “Edit Post.” A pop-up window will appear, allowing you to make changes to your post’s text, image, or link.
Additionally, you can change the audience for your post, the budget for your boost, and the duration of your boost. Once you’ve made your changes, click on the “Save” button. Your changes will be saved and your post will continue to run. Editing a boosted post is a great way to make sure that your post is performing as well as possible. By making changes to your post’s text, image, or link, you can improve its reach and engagement.
Additionally, by changing the audience for your post, the budget for your boost, and the duration of your boost, you can maximize your post’s impact. So, if you’re not happy with the performance of your boosted post, don’t be afraid to make some changes. With a few simple edits, you can improve your post’s performance and get more out of your Facebook advertising budget.
Accessing the Boosted Post Manager
Editing a boosted post requires accessing the Boosted Post Manager, an online dashboard that provides centralized control over your Facebook advertising campaigns. Here’s a step-by-step guide to access it:
- Log in to Facebook Business Manager:
Visit business.facebook.com and sign in to your Business Manager account. If you don’t have an account, create one by following the prompts. - Navigate to Ads Manager:
Once logged in, click on “Ads Manager” located in the top navigation bar. - Select Campaigns Tab:
In Ads Manager, navigate to the “Campaigns” tab on the left-hand menu. - Apply Filter:
In the “Campaigns” tab, apply a filter to narrow down the list of campaigns. Click on the “Filters” button located in the top right corner and select “Boost Posts” from the “Campaign Objective” drop-down menu. This will display only the boosted post campaigns. - Click on Boosted Post:
Locate the boosted post you want to edit and click on its name. The Boosted Post Manager will open.
Once you’re in the Boosted Post Manager, you can edit various aspects of the post, including its target audience, budget, and duration.
Locate the Specific Boosted Post
To edit a boosted post, you must first locate it within your Facebook business manager or ad account. Follow these steps to find the post:
- Access your Facebook business manager or ad account.
- Navigate to the “Publishing Tools” section in the left-hand sidebar.
- Under “Posts,” click on the “All Posts” tab.
- Locate the specific post that you want to edit from the list of published posts.
Once you have found the boosted post, you can modify its content, target audience, and other settings by clicking on the “Edit Post” button. Keep in mind that you can only edit a boosted post for up to 7 days after the initial boost period.
Clicking on the Edit Button
To edit a boosted post on Facebook, you need to locate the post in your Facebook Page’s Posts tab. Once you have found the boosted post, click on the three dots (…) in the top right corner of the post.
From the drop-down menu that appears, select “Edit Post.” This will open the post editing page, where you can make changes to the post’s text, images, or video.
Once you have made your changes, click on the “Save” button to save your changes and update the boosted post.
Editing the Post’s Text
To edit the post’s text, simply click on the text field and make your changes. You can add or remove text, change the formatting, or add links.
Once you have made your changes, click on the “Save” button to save your changes and update the boosted post.
Editing the Post’s Images or Video
To edit the post’s images or video, click on the “Edit Media” button. This will open the media editing page, where you can make changes to the image or video.
You can crop or rotate the image, add filters, or change the video’s thumbnail. Once you have made your changes, click on the “Save” button to save your changes and update the boosted post.
Editing the Post’s Targeting
To edit the post’s targeting, click on the “Edit Audience” button. This will open the audience targeting page, where you can make changes to the post’s target audience.
You can change the post’s location, age, gender, interests, and other targeting options. Once you have made your changes, click on the “Save” button to save your changes and update the boosted post.
Editing the Post’s Budget and Schedule
To edit the post’s budget and schedule, click on the “Edit Budget and Schedule” button. This will open the budget and schedule editing page, where you can make changes to the post’s budget and schedule.
You can change the post’s budget, start date, and end date. Once you have made your changes, click on the “Save” button to save your changes and update the boosted post.
Modifying the Post Content
Once you’ve created a boosted post, you can make changes to its content, including text, images, or videos. To modify the content:
1. Go to your Ads Manager and select the Campaigns tab.
2. Navigate to the ad set level and locate the boosted post you want to edit.
3. Click the “Edit” button below the post.
4. You can make changes to the following elements:
- Text: Change the text in the post, including the caption, headline, and description.
- Visuals: Replace or crop the image or video in the post.
- Target Audience: Adjust the targeting parameters if you want to reach a different audience with your post.
- Advanced: Modify advanced options such as custom call-to-actions, creative version, or posting schedule.
5. Once you’ve made your changes, click “Save” to apply them.
Adjusting Targeting Options
Refine your boosted post’s reach by adjusting the targeting options. Here’s a detailed breakdown:
Target Audience
Select the specific audience you want to show your boosted post to. Narrow down your reach based on demographics, interests, and behaviors, ensuring your post reaches the most relevant individuals.
Location
Target users based on their geographic location. Use the search bar to specify countries, states, or cities. You can also create a custom location by drawing a radius around a specific point.
Age and Gender
Choose the age range and gender of the audience you want to target. This helps you tailor your message to the appropriate demographic.
Languages
Select the languages that your target audience speaks. This ensures that your post is displayed in a language they understand.
Detailed Targeting
Utilize advanced targeting options to reach specific groups based on their interests, behaviors, and demographics. Facebook provides a wide range of options, such as targeting individuals who are interested in specific hobbies, have traveled to certain locations, or have purchased certain products.
| Targeting Option | Description |
|---|---|
| Interests | Target users based on their hobbies, activities, and pages they’ve liked. |
| Behaviors | Target users based on their online behavior, such as their purchase history or device usage. |
| Demographics | Target users based on their age, gender, education level, and income. |
Revising the Budget and Duration
Once your boosted post is live, you may want to adjust its budget or duration. Here’s how to do it:
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Go to Ads Manager and navigate to the “Campaigns” tab.
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Select the campaign associated with your boosted post.
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Click on “Edit.”
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In the “Budget and Schedule” section, make your changes. You can adjust the daily budget and the end date of the campaign.
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Click “Save.”
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Your changes will be applied immediately.
Additional Tips for Revising Budget and Duration
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Consider adjusting your budget if you’re not getting enough results or if you want to reach a wider audience.
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Extend the duration of your campaign if you want to continue running it for a longer period.
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Keep track of your post’s performance in Ads Manager to see how changes to budget and duration affect its results.
Scheduling or Un-scheduling the Post
You can schedule a boosted post to go live at a specific time, or you can un-schedule it if you change your mind. To schedule a boosted post:
- Go to your Page’s Posts tab.
- Select the post you want to boost.
- Click the “Boost Post” button.
- In the “Schedule” section, select the date and time you want the post to go live.
- Click the “Schedule” button.
To un-schedule a boosted post:
- Go to your Page’s Posts tab.
- Select the post you want to un-schedule.
- Click the “Boost Post” button.
- In the “Schedule” section, click the “Un-schedule” button.
Tracking Performance and Making Adjustments
1. Monitor Your Results:
Keep a close eye on how your boosted post is performing. Facebook provides comprehensive analytics that show you metrics such as reach, impressions, engagement, and conversions. Use these insights to gauge the effectiveness of your campaign.
2. A/B Testing:
Experiment with different variations of your post, such as headline, image, or call-to-action. Create multiple boosted posts and test them against each other to identify what resonates best with your audience.
3. Adjust Your Audience:
If your post is not reaching the desired audience, adjust your targeting parameters. Consider demographics, interests, and behaviors to refine your reach and improve engagement.
4. Optimize Your Content:
Review your post’s content and make any necessary adjustments to enhance its appeal. Focus on creating engaging headlines, compelling visuals, and a clear call-to-action.
5. Adjust Your Budget and Duration:
Based on your results, consider increasing or decreasing your budget. Similarly, extend the duration of your boost if it’s performing well or shorten it if it’s not meeting expectations.
6. Frequency and Timing:
Experiment with boosting your post at different times of day and with different frequencies. Determine when your audience is most active and make sure your post reaches them during those times.
7. Use Facebook Insights:
Leverage Facebook Insights to gain deeper insights into your audience’s behavior and preferences. This information can help you tailor your boosted post to their specific needs.
8. Engage with Your Audience:
Respond to comments and messages on your boosted post. By engaging with your audience, you build relationships and increase the chances of conversions.
9. Consider Using a Scheduler:
Utilize a scheduling tool to automatically boost your post at the optimal time and frequency. This streamlines the process and ensures consistent visibility for your campaign.
10. Fine-Tune Your Targeting:
Use the advanced targeting options provided by Facebook to refine your audience even further. Experiment with layering different criteria and combinations to optimize your reach and engagement. Target specific demographics, such as age, gender, location, and language.
| Characteristic | Option |
|---|---|
| Age | Choose a specific age range or target users within a certain age group. |
| Gender | Exclude or include different genders. |
| Location | Narrow down your audience to specific countries, regions, cities, or even postal codes. |
| Language | Target users based on their preferred language. |
| Interests | Select from a wide range of interests to reach people who are likely to be interested in your post. |
| Behaviors | Target users based on their past behavior, such as page likes, website visits, or purchase history. |
How to Edit a Boosted Post on Facebook
To edit a boosted post on Facebook, follow these steps:
- Go to your Ads Manager.
- Click on the “Campaigns” tab.
- Find the campaign that contains the boosted post you want to edit.
- Click on the “Ads” tab.
- Find the ad that contains the boosted post you want to edit.
- Click on the “Edit” button.
- Make the necessary changes to the post.
- Click on the “Save” button.
People Also Ask
How do I find my boosted posts?
You can find your boosted posts by going to your Ads Manager and clicking on the “Ads” tab. The ads that have a blue “Boost” button next to them are boosted posts.
Can I edit a boosted post after it has been approved?
Yes, you can edit a boosted post after it has been approved. However, if you make any changes to the targeting of the post, it will need to be approved again before it can start running.
What can I edit in a boosted post?
You can edit the following elements of a boosted post:
- The post text
- The post image or video
- The post targeting
- The post budget
- The post end date
