5 Steps to Make GoHighLevel SMS Responses Blue

In the ever-competitive digital landscape, captivating your audience through innovative and user-friendly communication channels is crucial. Harnessing the power of SMS marketing can elevate your brand’s engagement and conversion rates, but the default green message bubbles can sometimes lack the desired impact. By utilizing GoHighLevel’s SMS automation platform, you can transform your SMS responses into visually striking blue bubbles, instantly commanding attention and boosting credibility.

To achieve this coveted blue bubble status, you must first establish your brand as a Verified Business via Google My Business. This verification process ensures that Google recognizes your business as legitimate and trustworthy. Once verified, you can seamlessly connect your Google My Business account to GoHighLevel’s SMS platform. This integration enables GoHighLevel to send SMS messages on your behalf, displaying the blue bubbles that signify verification and reliability.

Transitioning your SMS responses to blue bubbles not only enhances your brand’s visual appeal but also provides numerous benefits. The blue bubbles instill a sense of trust and credibility in your audience, increasing the likelihood of message opens and engagement. Additionally, the blue bubbles stand out from the clutter of green bubbles, ensuring that your messages are more noticeable and memorable. This increased visibility translates into a higher conversion rate, ultimately driving more leads and sales for your business.

Enhancing Text Responses with Blue Coloring

Blue-colored text responses in GoHighLevel SMS campaigns can elevate the customer experience by providing a visually appealing and professional touch. This vibrant hue conveys trustworthiness, reliability, and a sense of urgency, making it an impactful choice for various types of interactions.

To implement blue-colored SMS responses in GoHighLevel, navigate to the “Campaigns” section and select the desired campaign. Click on the “Edit” button and scroll down to the “SMS Settings” tab. In the “Message Color” dropdown menu, choose the “Blue” option.

Color	Hex Code
Blue	#0000FF

By customizing the message color to blue, your SMS responses will stand out in a sea of generic text messages. This differentiation can grab attention, increase engagement, and positively impact brand perception. Furthermore, studies have shown that blue is associated with increased trust, which can be beneficial for building stronger relationships with customers.

Customizing Message Appearance for Engagement

Font and Color Customization

Gohighlevel allows you to enhance the visual appeal of your SMS responses by customizing the font and color. By selecting a font that aligns with your brand identity, you can create a consistent and recognizable messaging experience for your customers. Additionally, you can adjust the color of your text to make it stand out and grab their attention.

Personalize with Images and GIFs

Add a personal touch to your SMS responses by incorporating images or GIFs. This can help break up the text and make your messages more engaging. For instance, you can include a company logo in your response to reinforce your brand or use a GIF to convey a positive emotion. By adding visual elements, you can enhance the overall impact of your SMS communication.

Formatting for Readability

To ensure that your SMS responses are easily readable, consider using formatting techniques such as bolding, italicizing, or underlining key words or phrases. This helps draw attention to important information and makes it easier for customers to skim and understand your message. Additionally, you can organize your text using bullet points or numbered lists to provide a clear and concise structure.

Emoji Usage

Emojis can be a great way to add personality and emotion to your SMS responses. They can help convey feelings or ideas that may be difficult to express with words alone. However, it’s important to use emojis sparingly and appropriately to avoid overwhelming or confusing your customers.

Call-to-Action

Incorporate a clear call-to-action (CTA) into your SMS responses to guide your customers towards a desired action. This could involve inviting them to visit your website, make a purchase, or schedule an appointment. By providing a明確 call-to-action, you can increase the likelihood of driving conversions and achieving your marketing goals.

Step-by-Step Guide to Create Blue SMS Responses

1. Enable Advanced Messaging

Log into your GoHighLevel account, navigate to “Settings,” then select “Messaging” from the left-hand menu. Enable the “Advanced Messaging” toggle to unlock enhanced SMS capabilities, including blue responses.

2. Create a New SMS Template

Go to the “Messaging” tab, click “Templates,” and select “Create Template.” Design your SMS response as usual, ensuring it conforms to the character limit of 160 characters. To add personalization tags, click the “Personalization” button and select the desired tags.

3. Configure Blue SMS Responses

1. Obtain a Dedicated Short Code: Contact your wireless carrier or a third-party provider to purchase a dedicated short code, which serves as your unique SMS sender ID.

2. Set Up SS7 Carrier Association: Collaborate with your wireless carrier to establish an SS7 (Signaling System 7) carrier association. This connection enables your short code to send blue responses.

3. Establish a Carrier Relationship: Partner with the mobile carriers that your target audience uses to enhance deliverability and ensure blue responses are received consistently.

4. Utilize Connect Assist: GoHighLevel’s Connect Assist service automates and simplifies the process of setting up your dedicated short code and SS7 carrier association. To activate Connect Assist, reach out to the GoHighLevel support team.

Utilizing Advanced Customization Options

To truly make your GoHighlevel SMS responses stand out, you can leverage advanced customization options that empower you to tailor the user experience to your brand and preferences.

Customizing the SMS Sender Name

Instead of displaying a generic phone number as the sender, you can opt to use a custom sender name that aligns with your business identity. This not only adds a touch of professionalism but also helps establish brand recognition instantly.

Interactive Buttons and Quick Replies

Enhance your SMS responses by incorporating interactive buttons and quick replies. These elements enable users to respond conveniently with a single tap, facilitating seamless communication and streamlining user engagement.

Personalized Responses

Make your SMS responses more personalized by utilizing placeholders to dynamically insert user-specific information. This approach adds a personal touch to your messages and demonstrates your attention to detail, fostering stronger connections with your audience.

Table of HTML Customization Options

Tailoring Blue Responses for Specific Triggers

To create a personalized experience for your clients, you can tailor blue responses to specific triggers. Here’s how:

1. Identify Trigger Keywords

Determine the specific keywords or phrases that should trigger a blue response. These could be common questions, appointment requests, or order confirmations.

2. Set Up Conditions

Within the “Automations” tab in GoHighLevel, create a new automation and specify the triggering conditions. Select the “SMS Received” trigger and add the identified keywords as conditions.

3. Define Blue Response

Compose the desired blue response that you want to send when the trigger conditions are met. You can include personalized information, such as the client’s name or appointment details.

4. Format Blue Response

To make your blue response stand out and easily recognizable, use the following formatting options:

Start the message with “ATTN:” to grab attention.
Use brackets around relevant information, e.g., “[Appointment Time]”.
Include a clear call-to-action if necessary.

5. Include Dynamic Content (Optional)

To enhance personalization, you can insert dynamic content into your blue response. This allows you to display real-time data specific to the client, such as their appointment time or order status. To do this, use the following syntax within square brackets:

Syntax	Result
[Appointment Time]	Displays the actual appointment time
[Order Status]	Displays the current order status

Optimizing Blue Responses for Readability and Impact

Keep it Short and Sweet

Brevity is key when it comes to blue responses. Aim to convey your message in as few words as possible, making it easy for recipients to quickly scan and absorb the information.

Use Clear and Concise Language

Avoid jargon or overly technical language that may confuse or alienate your audience. Use clear and straightforward words that are accessible to everyone.

Choose a Readable Font and Color

The font and color of your blue responses can significantly impact readability. Opt for a font that is easy to read on a mobile device, such as Arial or Helvetica, and choose a color that contrasts well with the background color of your messages.

Use Emojis and GIFs Sparingly

While emojis and GIFs can add a touch of personality to your messages, use them sparingly to avoid overpowering the content of your responses. Consider using them only when they truly enhance the message or express an emotion that words alone cannot.

Test and Refine

Once you have created your blue responses, take the time to test them out and gather feedback. Ask colleagues or friends to review the messages and provide suggestions for improvement. This feedback will help you identify areas where you can enhance readability and impact.

Set a Response Time Goal

Customers expect a timely response when they reach out via text message. While there is no universal guideline for response times, aim to respond within a few minutes or hours, depending on the urgency of the query. Setting a clear response time goal helps ensure that customers feel valued and that their inquiries are being addressed promptly.

Response times can vary depending on factors such as the volume of messages received, the availability of staff, and the complexity of the query. By setting realistic expectations and communicating them clearly to customers, you can help manage their expectations and minimize any frustration.

To improve your response time, consider using automated tools, such as chatbots or autoresponders, to handle common queries or provide initial responses during off-hours. This can help free up your team to focus on more complex or urgent inquiries.

Response Time Goal	Average Response Time	Recommended Response Time
Excellent	Less than 1 minute	Within seconds or minutes
Good	Within 1-5 minutes	Within minutes or hours
Acceptable	Within 1-6 hours	Within hours or overnight
Poor	Over 6 hours	Avoid delays of more than a few hours

Integrating Blue Responses with Automations

To integrate blue SMS responses with automations in Gohighlevel, follows these steps:

Create a text message automation: Navigate to “Automations” and click “Create Automation.” Select “Text Message” as the trigger and set your conditions.
Set up your blue response: In the “Message” section, click on the “Advanced” tab. Under “Appearance,” check the box for “Blue Response Bubbles.” Customize the background and text color of the response.
Integrate with other actions: Add additional actions to your automation, such as sending an email, scheduling a callback, or updating a custom field.
Conditionally display blue responses: Use conditional statements to display blue responses only in specific cases. For example, you can create an automation that sends a blue response if the recipient’s location is within a certain radius.
Track results and optimize: Monitor the performance of your automations using the analytics dashboard. Make adjustments to improve the effectiveness of your blue response campaigns.
Personalize your responses: Use merge tags to personalize your blue responses with the recipient’s name, company, or other relevant information.

Advanced Blue Response Customization

In addition to the basic steps above, you can further customize your blue responses with advanced options:

Custom HTML: Use custom HTML to create unique and visually appealing blue responses.
Image and video support: Include images or videos in your blue responses to enhance engagement.
Multiple response options: Offer multiple response options to recipients, allowing them to interact with your automation.
Call to action buttons: Add call to action buttons to your blue responses to encourage recipients to take desired actions.
Location sharing: Enable location sharing in your blue responses to gather valuable information about your audience.

How To Make Gohighlevel SMS Responses Blue

Leveraging Blue Responses for Marketing Campaigns

Blue responses offer a unique opportunity for businesses to enhance their marketing campaigns. Here are specific ways to leverage blue responses:

Drive conversions:

By sending blue responses with a clear call-to-action, businesses can encourage customers to take immediate action, such as making a purchase or signing up for a trial.
Build trust:

Blue responses convey a sense of legitimacy and trustworthiness. This can help businesses establish a stronger connection with customers and build a foundation for future interactions.
Enhance customer experience:

By providing seamless, personalized responses, businesses can create a positive customer experience that fosters loyalty and repeat business.
Track results:

Gohighlevel allows for easy tracking of blue response engagement. By monitoring metrics like open rates and click-throughs, businesses can optimize their campaigns and measure their effectiveness.
Personalize messages:

Blue responses enable businesses to address customers by name and tailor their messages to individual preferences. This personalization can increase the impact and relevance of marketing campaigns.
Automate workflows:

Gohighlevel’s automation features allow businesses to set up automated triggers that send blue responses based on specific customer actions or behaviors. This automation saves time and ensures timely delivery of messages.
Measure performance:

Businesses can use Gohighlevel’s analytics to track the performance of their blue response campaigns. This data provides valuable insights for optimizing future campaigns and improving overall messaging effectiveness.
Experiment with different messaging:

To maximize the impact of blue responses, businesses should experiment with different messaging styles, calls-to-action, and personalization techniques. This iterative approach helps identify what resonates best with the target audience.

Advantage	Benefit
Personalized messages	Improved customer engagement and response rates
Timely delivery	Increased responsiveness and customer satisfaction
Professional appearance	Enhanced brand credibility and trust
Conversion optimization	Increased conversions and revenue generation

Troubleshooting Blue Response Errors

Error: “Message has invalid Unicode characters”

This error occurs when the message contains non-Unicode characters. Ensure that the message only contains Unicode characters.

Error: “Invalid sender ID”

This error occurs when the sender ID is not valid. Verify that the sender ID has been approved by GoHighLevel.

Error: “Message too long”

This error occurs when the message exceeds the maximum length of 160 characters. Shorten the message to meet the character limit.

Error: “Recipient number invalid”

This error occurs when the recipient number is not valid. Verify that the recipient number is in the correct format and has the correct country code.

Error: “Message queued but not sent”

This error occurs when the message is queued but not sent due to connectivity issues. Ensure that there is an active internet connection.

Error: “Message sending failed”

This error occurs when the message cannot be sent due to an unexpected error. Contact GoHighLevel support for assistance.

Error: “Message received as a phone call”

This error occurs when the recipient receives the message as a phone call instead of an SMS. Ensure that the recipient’s phone number is not on the Do Not Call list.

Error: “Message not actionable”

This error occurs when the message does not contain an action button. Add an action button to the message for recipients to click on.

Error: “Message inactive”

This error occurs when the message has been deactivated. Activate the message in the GoHighLevel dashboard to send it.

Advanced Troubleshooting

Error: “Message stuck in pending status”

This error occurs when the message is stuck in pending status for an extended period. Contact GoHighLevel support for assistance.

Error: “Message not delivered after multiple retries”

This error occurs when the message has been sent multiple times but has not been delivered to the recipient. Contact the recipient’s mobile carrier for assistance.

Error: “Message blocked by recipient’s carrier”

This error occurs when the recipient’s carrier has blocked the message. Contact the recipient’s mobile carrier for assistance.

Best Practices for Blue SMS Response Use

1. Establish Consistent Branding

Use blue SMS responses consistently across all communication channels to strengthen brand recognition. Consider incorporating your brand colors, fonts, and messaging style in your SMS responses.

2. Create a Personalized Experience

Tailor your blue SMS responses to each recipient. Use their name, offer personalized recommendations, or address specific questions to enhance customer engagement and build relationships.

3. Provide Value and Utility

Offer valuable information, such as appointment reminders, product updates, or exclusive promotions, through your blue SMS responses. Ensure your messages are relevant, timely, and provide tangible benefits to recipients.

4. Keep it Concise and Actionable

SMS messages have character limits, so keep your responses concise and focused. Include only essential information and provide clear calls-to-action, such as visiting a website or making a purchase.

5. Use Emojis and GIFs Sparingly

While emojis and GIFs can add a touch of personality, use them sparingly. Overusing these elements can appear unprofessional or distracting. Stick to simple and relevant emojis that enhance your message without overwhelming it.

6. Monitor and Measure SMS Performance

Track metrics such as open rates, click-through rates, and conversion rates to assess the effectiveness of your blue SMS responses. Use this data to optimize your campaigns and improve performance over time.

7. Seek Opt-In and Respect Privacy

Always obtain explicit consent from customers before sending blue SMS responses. Respect their privacy by providing clear options to opt-out of communications and adhering to all relevant regulations.

8. Use it for Time-Sensitive Messages

Blue SMS responses are ideal for delivering urgent or time-sensitive updates, such as appointment reminders, order confirmation, or security alerts. Their high visibility ensures that these messages are noticed and acted upon promptly.

9. Set Expectations and Frequency Limits

Inform customers about the frequency and nature of SMS responses they can expect. Limit the number of messages to avoid overwhelming recipients and ensure that your communications are welcomed and appreciated.

10. Consider the Target Audience and Tone

Tailor the tone of your blue SMS responses to match the demographics and preferences of your target audience. Use a friendly and casual tone for younger audiences, while maintaining a more professional and authoritative tone for business settings.

Demographic	Suggested Tone
Teenagers and Young Adults	Conversational, Fun, and Engaging
Working Professionals	Professional, Respectful, and Informative
Senior Citizens	Clear, Simple, and Reassuring

How to Make Gohighlevel SMS Responses Blue

By default, SMS responses in Gohighlevel are green. However, you can change the color of your SMS responses to blue, which can make them look more professional and eye-catching.

To make your Gohighlevel SMS responses blue, follow these steps:

Log in to your Gohighlevel account.
Click on the “Settings” tab.
Scroll down to the “SMS Settings” section.
Under the “Response Color” drop-down menu, select “Blue”.
Click on the “Save” button.

Your SMS responses will now be blue.