Creating sub pages within your Shopify store is essential for organizing your website, enhancing customer navigation, and improving search engine optimization. By incorporating sub pages, you can provide your customers with a seamless and intuitive shopping experience while showcasing your products and services effectively.
Furthermore, sub pages enable you to segregate your content logically, making it easier for both your visitors and search engines to locate specific information. It also aids in reducing clutter on your homepage, presenting a more streamlined and visually appealing layout. By establishing sub pages, you can effectively categorize your product offerings, highlight featured collections, or provide valuable resources to your customers.
In the subsequent sections of this article, we will walk you through the step-by-step process of creating sub pages in Shopify. We will explore various page types, discuss best practices for sub page creation, and provide tips to optimize your sub pages for both user experience and search engine visibility. By following the provided guidelines, you can create a comprehensive and user-friendly Shopify website that meets the diverse needs of your customers.
Creating Sub Pages Using Shopify’s Page Builder
Creating sub pages in Shopify using the built-in page builder offers a seamless and intuitive experience. Here’s a comprehensive guide to help you get started:
Step 1: Access the Page Builder
a) Log into your Shopify account and navigate to **Online Store** > **Pages**.
b) If you don’t already have a page, click **Add page**. Otherwise, open the existing page you want to add a sub page to.
Step 2: Choose a Section
a) In the page builder, click the **Add section** button.
b) Select the **Pages** section from the list of options.
c) Drag and drop the Pages section to the desired location on your page.
Step 3: Add Your Sub Page
a) In the Pages section, click on the **Add page** button.
b) Select the sub page you want to add from the dropdown list. You can create a new sub page by clicking **Create new page**.
c) Enter the title and content for your sub page.
d) Click **Save**. Your sub page will now be added to the parent page.
Customizing Your Sub Page
Once you’ve added your sub page, you can customize it to match the design and style of your parent page.
Styling Options
| Option | Description |
|---|---|
| Layout | Select the layout for your sub page, such as full width or sidebar. |
| Theme | Choose a theme for your sub page that matches the parent page or create a custom theme. |
| Sections | Add and rearrange sections to create the desired layout for your sub page. |
Additional Tips
– Use descriptive sub page titles that accurately reflect their content.
– Provide clear and concise navigation to help visitors easily find the sub pages they’re looking for.
– Ensure that the design and style of your sub pages are consistent with the parent page.
– Preview your changes before publishing to ensure that everything looks as expected.
Creating Sub Pages in Shopify
Adding Sub Pages
To create a sub page, navigate to “Online Store” in the Shopify dashboard and select “Pages.” Click “Add page” and give your sub page a title. You can then edit the content, and customize the layout and settings.
Linking to Sub Pages from Main Menu
To link a sub page to the main menu, go to “Online Store” and click “Navigation.” Find the menu you want to add the sub page to and click “Add menu item.” In the “Link” field, enter the URL of the sub page.
Linking to Sub Pages from Navigation
You can also link to sub pages from other pages in your Shopify store. To do this, edit the page you want to add the link to and click “Insert link.” In the “Link to” field, select “Page” and choose the sub page you want to link to.
Linking to Sub Pages from Main Menu and Navigation
Creating a Hierarchical Menu Structure
To create a hierarchical menu structure, you can nest sub pages within other sub pages. To do this, when you are creating a new sub page, select the parent sub page from the “Parent page” drop-down menu. This will create a drop-down menu within the main menu or navigation, with the sub pages listed underneath the parent page.
Managing Menu Items
You can manage the menu items in your Shopify store by clicking “Navigation” in the “Online Store” section of the dashboard. Here, you can drag and drop menu items to rearrange their order, or click the “Edit” button to change the link or other settings.
Customizing Menu Appearance
You can customize the appearance of your menu by editing the “Theme” settings in the Shopify dashboard. In the “Navigation” section, you can change the font, color, and layout of the menu. You can also add or remove menu items from the main menu or navigation bar.
Optimizing Sub Pages for Search Engines (SEO)
1. Use Relevant Keywords
Incorporate keywords targeted to specific sub-page topics throughout the page’s title, meta description, and content.
2. Create Unique and Informative Content
Provide valuable, original content that aligns with the page’s purpose and adds value to users.
3. Optimize Page Titles and Meta Descriptions
Craft concise, descriptive titles and meta descriptions that accurately reflect page content and entice clicks from search results.
4. Structure Headings and Content
Use clear heading tags (H1, H2, etc.) to organize content hierarchically and improve readability and comprehension.
5. Build Internal Links
| Purpose | Connecting relevant sub pages to establish a clear site architecture and distribute link equity. |
| Best Practices | Use anchor text that accurately describes the linked page, avoiding keyword stuffing. |
| Benefits |
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Using Sub Pages for Product Landing Pages
Creating a Product-Specific Sub Page
To create a sub page specifically for a product landing page, follow these steps:
- Edit Existing Page: Go to the “Pages” section in your Shopify admin panel and select the page you want to edit.
- Add New Section: In the page editor, click the “Add Section” button and select the “Page Content” section.
- Insert Product Snippet: In the “Content” field, insert the product snippet using the following syntax: {% include ‘product-template’ product_handle:’product-handle’ %}
- Save Changes: Click “Save” to update the page with the product landing page content.
- Create a Navigation Link: Add a navigation link to the product landing page by clicking “Menu” in the admin panel and dragging the sub page you created into the appropriate section of your menu.
- Additional Customization (Optional): You can further customize the sub page’s appearance and content by using HTML and CSS in the “Page Content” section.
Benefits of Product Landing Pages
| Benefit | Description |
|---|---|
| Increased Conversion Rates | Dedicated landing pages provide a focused shopping experience that can lead to higher conversions. |
| Improved Search Engine Optimization (SEO) | Sub pages allow you to optimize for specific keywords and phrases related to your products. |
| Enhanced Brand Storytelling | Product landing pages offer the opportunity to showcase your products’ unique features and benefits in a visually appealing way. |
Creating Informational and Content-Rich Sub Pages
Sub pages are essential for organizing and presenting additional information on your Shopify store. They allow you to create dedicated pages for specific topics, products, or FAQs, enhancing your website’s user experience and SEO optimization.
1. Define Your Goals
Before creating sub pages, determine their purpose. Consider what information you want to convey, whether it’s product details, company policies, or blog content.
2. Plan Your Content
Organize the information you want to include in a logical flow. Use headings, subheadings, and bullet points to create a clear structure for your content.
3. Create Keyword-Rich Content
Research relevant keywords and incorporate them naturally into your sub page content. This will improve your search engine ranking and make your pages easier to find.
4. Use Visuals and Multimedia
Enhance your content with images, videos, and infographics to break up the text and engage visitors. Use high-quality visuals that are relevant to your topic.
5. Optimize for Mobile
Ensure your sub pages are responsive and mobile-friendly. Test your pages on different devices to ensure they load quickly and display correctly.
6. Include Links and Calls-to-Action
Link to related pages, products, or blog posts to guide visitors through your website. Include clear calls-to-action to encourage conversions.
7. Track and Analyze Performance
Use analytics tools to track the performance of your sub pages. Monitor metrics such as traffic, bounce rates, and conversion rates to identify areas for improvement.
| Metric | Significance |
|---|---|
| Traffic | Indicates the number of visitors to your sub page. |
| Bounce Rate | Shows the percentage of visitors who leave your sub page without taking any action. |
| Conversion Rate | Measures the effectiveness of your sub page in driving desired actions, such as purchases or newsletter sign-ups. |
Setting up Redirects for Sub Pages
Requirements for Redirects
Before setting up redirects, ensure you have the following:
- Admin access to the Shopify store.
- URLs or page handles for both the old and new pages.
Creating a New Redirect
- Log in to your Shopify admin panel.
- Navigate to the “Settings” section from the left menu.
- Click on “Redirects” under the “General” tab.
- Click on the “Add Redirect” button.
- Enter the old URL or page handle in the “From” field
- Enter the new URL or page handle in the “To” field
- Select the appropriate redirect type from the “Status” dropdown menu.
- Click on the “Save” button to create the redirect.
Types of Redirects
Shopify offers different types of redirects to meet specific needs. The following table outlines the most common types:
| Redirect Type | Description |
|---|---|
| 301 Permanent | Permanently redirects the old URL to the new URL. Search engines will update their index to reflect the change. |
| 302 Temporary | Temporarily redirects the old URL to the new URL. Search engines will not update their index, and the old URL will still rank in search results. |
| 307 Temporary Redirect | Preserves the request method (GET or POST) when redirecting. |
Troubleshooting Common Issues with Sub Page Creation
Broken Links
Ensure that the subpage’s URL is correctly entered in the navigation menu and that the page itself exists and is accessible.
404 Errors
Verify that the subpage is linked correctly from the parent page using the correct URL and that the subpage exists in the Shopify dashboard.
Page Not Displaying
Check if the subpage is published and visible on the storefront. If not, publish the page from the Shopify dashboard.
Subpage Contents Not Showing
Verify that the subpage has content added to it, such as text, images, or videos. If the subpage is empty, add the necessary content.
Incorrect Theme Settings
Ensure that the subpage’s template and theme settings are configured correctly. Incorrect settings may affect the page’s appearance or functionality.
Navigation Issues
Check if the subpage is linked from the main navigation menu and that the navigation menu is visible on the storefront.
Language Issues
If you have multiple languages enabled in Shopify, ensure that the subpage is translated into the necessary languages and assigned to the correct language template.
Missing Permissions
Verify that the user creating the subpage has the necessary permissions to create and edit pages in Shopify.
Technical Issues
In case of persistent issues, contact Shopify support or consult the Shopify Help Center for technical assistance. Troubleshooting steps and additional resources may be available.
Create Clear and Relevant Sub Pages
Ensure that sub pages serve a specific purpose and seamlessly align with the main page’s content. Provide comprehensive information and avoid redundancy to enhance user experience.
Utilize Intuitive Navigation
Design a user-friendly navigation system that seamlessly guides visitors to the desired sub pages. Employ logical menus, breadcrumbs, and sitemaps to facilitate easy exploration.
Optimize Sub Page URLs
Craft search engine-friendly URLs that accurately reflect the sub page’s content. Use descriptive keywords and avoid unnecessary characters or symbols to enhance visibility and search rankings.
Establish a Consistent Structure
Maintain a unified structure across all sub pages to facilitate seamless navigation and content discovery. Employ similar formatting, typography, and layout to ensure a cohesive user experience.
Integrate Internal Linking
Strategically incorporate internal links within the sub pages to encourage cross-linking and enhance user engagement. Link to relevant sections of your website to provide additional context and enhance the overall site architecture.
Utilize Keywords for SEO
Incorporate relevant keywords into the sub page content and meta tags to improve search engine visibility. Conduct thorough keyword research to identify search terms that align with your target audience’s queries.
Monitor Sub Page Performance
Regularly track the performance of sub pages using analytics tools to identify areas for optimization. Monitor metrics such as traffic, engagement, and conversion rates to determine their effectiveness and make data-driven improvements.
Consider Language and Localization
If your target audience speaks multiple languages, translate sub pages into relevant languages to enhance accessibility and accommodate diverse audiences. Ensure that translations maintain the same level of accuracy and professionalism.
Use a Sitemap
Create an XML sitemap to provide search engines with an organized and comprehensive list of all sub pages on your website. This facilitates efficient crawling and indexing by search engines.
Best Practices for Effective Sub Page Management
| 1. Create Clear and Relevant Sub Pages | Ensure that sub pages serve a specific purpose and seamlessly align with the main page’s content. Provide comprehensive information and avoid redundancy to enhance user experience. |
|---|---|
| 2. Utilize Intuitive Navigation | Design a user-friendly navigation system that seamlessly guides visitors to the desired sub pages. Employ logical menus, breadcrumbs, and sitemaps to facilitate easy exploration. |
| 3. Optimize Sub Page URLs | Craft search engine-friendly URLs that accurately reflect the sub page’s content. Use descriptive keywords and avoid unnecessary characters or symbols to enhance visibility and search rankings. |
| 4. Establish a Consistent Structure | Maintain a unified structure across all sub pages to facilitate seamless navigation and content discovery. Employ similar formatting, typography, and layout to ensure a cohesive user experience. |
| 5. Integrate Internal Linking | Strategically incorporate internal links within the sub pages to encourage cross-linking and enhance user engagement. Link to relevant sections of your website to provide additional context and enhance the overall site architecture. |
| 6. Utilize Keywords for SEO | Incorporate relevant keywords into the sub page content and meta tags to improve search engine visibility. Conduct thorough keyword research to identify search terms that align with your target audience’s queries. |
| 7. Monitor Sub Page Performance | Regularly track the performance of sub pages using analytics tools to identify areas for optimization. Monitor metrics such as traffic, engagement, and conversion rates to determine their effectiveness and make data-driven improvements. |
| 8. Consider Language and Localization | If your target audience speaks multiple languages, translate sub pages into relevant languages to enhance accessibility and accommodate diverse audiences. Ensure that translations maintain the same level of accuracy and professionalism. |
| 9. Use a Sitemap | Create an XML sitemap to provide search engines with an organized and comprehensive list of all sub pages on your website. This facilitates efficient crawling and indexing by search engines. |
| 10. Track and Analyze Sub Page Performance | Regularly track key performance indicators (KPIs) such as traffic, bounce rate, time spent on page, and conversion rates to evaluate the effectiveness of sub pages. Use this data to make data-driven decisions about sub page design, content, and optimization strategies. Conduct A/B testing to compare different versions of sub pages and determine which ones perform better. |
How To Make Sub Pages In Shopify
Here’s a step-by-step guide on how you can create sub pages in Shopify:
- Log in to your Shopify account.
- In the left sidebar, click on “Pages”.
- Click on the “Add Page” button.
- In the “Page Title” field, enter the name of your sub page.
- In the “Content” field, enter the content of your sub page.
- In the “URL and Handle” section, enter the URL of your sub page. The handle is the part of the URL that comes after the domain name.
- Click on the “Save” button.
People Also Ask About How To Make Sub Pages In Shopify
How do I create a dropdown menu in Shopify with sub pages?
To create a dropdown menu in Shopify with sub pages, you can use the following steps:
- Log in to your Shopify account.
- In the left sidebar, click on “Navigation”.
- Click on the “Add Menu” button.
- In the “Menu Title” field, enter the name of your menu.
- In the “Menu Type” drop-down menu, select “Dropdown”.
- Click on the “Save” button.
- To add sub pages to your dropdown menu, click on the “Add Item” button.
- In the “Link” field, enter the URL of your sub page.
- In the “Name” field, enter the name of your sub page.
- Click on the “Save” button.
How do I create a sub page for a product in Shopify?
To create a sub page for a product in Shopify, you can use the following steps:
- Log in to your Shopify account.
- In the left sidebar, click on “Products”.
- Click on the name of the product that you want to add a sub page to.
- In the “Pages” section, click on the “Add Page” button.
- In the “Page Title” field, enter the name of your sub page.
- In the “Content” field, enter the content of your sub page.
- In the “URL and Handle” section, enter the URL of your sub page. The handle is the part of the URL that comes after the domain name.
- Click on the “Save” button.
