5 Steps to Identify Who Unfollowed Your Company LinkedIn Profile

How to See Who Unfollowed Your Company’s LinkedIn Profile

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Did you notice your LinkedIn follower count decreasing, hinting at people unfollowing your company’s profile? Unlike some social media platforms, LinkedIn doesn’t offer a straightforward feature to see who unfollowed you. However, with a bit of maneuvering and savvy, you can uncover this valuable information. This knowledge empowers you to re-engage with lost followers, understand their reasons for unfollowing, and optimize your LinkedIn strategy accordingly. Let’s delve into the steps involved in identifying those who have parted ways with your LinkedIn presence.

To initiate the process, navigate to your LinkedIn company page and access the ‘Analytics’ tab. From there, select ‘Followers’ and then ‘Recent Unfollowers.’ This list showcases the individuals who recently unfollowed your company’s page. Additionally, you can explore the ‘Follower Changes’ within the ‘Analytics’ tab to gain insights into the overall follower growth and loss patterns. By studying this data, you can identify trends and pinpoint specific reasons for the unfollowing behaviors.

Understanding these reasons is crucial for refining your LinkedIn strategy. Perhaps your content has become less engaging, your posting frequency has decreased, or your target audience has shifted. By analyzing the trends and seeking feedback from unfollowers, you can implement targeted measures to address their concerns and regain their interest. Moreover, you can leverage this data to tailor your content strategy, ensuring it resonates with your existing and potential followers.

Navigating LinkedIn Settings for User Insights

LinkedIn provides robust user insights that empower businesses to track their audience and measure the effectiveness of their social media strategies. To access these valuable insights, navigate to your LinkedIn profile and follow these steps:

1. Click on the “Me” icon in the top-right corner of your LinkedIn homepage.
2. Select “Settings & Privacy” from the drop-down menu, then click on “Privacy”.
3. Under the “Who can see your activity” section, click on “Manage who can see your activity and insights”
4. In the “Company updates” field, you can choose who can view updates from your company page.

Remember, adjusting these settings impacts who has access to your LinkedIn activity insights, including who can see when you post, comment, or follow others.

Customizing User Insight Visibility

The following table summarizes the customization options available:

Option	Visibility
Everyone	Your activity and insights are visible to all LinkedIn users.
Only you	Your activity and insights are private and only visible to you.
Connections	Your activity and insights are only visible to your LinkedIn connections.

Identifying Unfollowers from Recent Activity

One of the most direct methods for identifying unfollowers is by monitoring your LinkedIn activity log. This log records all recent interactions on your profile, including new connections, unfollows, and other actions. To access your activity log, navigate to the “Notifications” tab on the LinkedIn homepage and select “See all” under “Recent Activity.

Within your activity log, you can filter specifically for unfollows by clicking on the “Filters” button and selecting “Unfollows” from the dropdown menu. This will display a list of individuals who have recently unfollowed your company profile. It’s important to note that this list only includes unfollows within the past 90 days, so if someone unfollowed your profile prior to that, their name will not appear in the log.

Additionally, you can use LinkedIn’s “Who’s Viewed Your Profile” feature to gain insights into who has unfollowed you. This feature shows a list of individuals who have viewed your profile in the past 90 days, and you can cross-reference this list with your activity log to identify users who previously followed your profile but have since unfollowed. By combining these two methods, you can obtain a comprehensive view of recent unfollows on your LinkedIn company profile.

Here is a table summarizing the above steps:

Step	Details
1.	Navigate to the “Notifications” tab on the LinkedIn homepage and select “See all” under “Recent Activity.
2.	Click on the “Filters” button and select “Unfollows” from the dropdown menu.
3.	Cross-reference the unfollows list with your “Who’s Viewed Your Profile” list to identify recent unfollows.

Leveraging Analytics Reports for Unfollower Tracking

LinkedIn’s advanced analytics reports provide a robust way to track unfollowers. Here’s how to utilize them:

1. Accessing Analytics Reports

Go to your LinkedIn Company Page > select “Analytics” from the top menu > under the “Updates” tab, click “Followers”.

2. Identifying Lost Followers

Click on the “Lost Followers” tab. This will display a list of all the LinkedIn profiles that have recently unfollowed your company.

3. Data Analysis

Examine the list of unfollowers to identify any patterns. Analyze the following:

Data Point	Analysis
Date/Time of Unfollowing	Uncover specific timeframes where you may have lost followers.
Profile Type	Identify a trend in the types of profiles that unfollow, e.g., competitors, potential customers, influencers.
Content Engagement	Review the engagement metrics of posts around the time of unfollowing to assess if specific content led to the loss.
Industry/Company	Determine if unfollowers primarily come from a particular industry or competitor’s followers.

Filtering Lists to Isolate Unfollowers

Once you have identified the list of followers on LinkedIn who have unfollowed your company’s profile, you can further refine your search by using filters to isolate specific unfollowers. Here’s a step-by-step guide to help you filter your lists:

1. Time Range: Filter the list by a specific time range, such as “past month” or “past year,” to identify recent unfollowers.

2. Job Title: Narrow down the list based on job titles to target unfollowers in specific industries or roles.

3. Company Size: Select a company size range, such as “small” or “large,” to focus on unfollowers from companies of a particular scale.

4. Location: Filter the list by location to identify unfollowers from specific regions or countries.

5. Additional Filters: Explore other available filters, such as seniority level, education, and interests, to create highly customized lists based on your specific criteria. Utilize the following table for a quick reference:

Filter	Description
Seniority Level	Filter by seniority level, e.g., Manager, Senior Manager, etc.
Education	Filter by education level, e.g., Bachelor’s Degree, Master’s Degree, etc.
Interests	Filter by specific interests or topics related to your industry.

Monitoring Profile Views for Unfollower Detection

Linkedin does not provide a direct feature to identify unfollowers. However, monitoring profile views can serve as an indirect method for detecting unfollowers.

By regularly monitoring your profile views, you can identify a sudden drop or a decrease in your number of views. This could indicate that several people have unfollowed your profile.

Steps to Monitor Profile Views

Access your Linkedin profile.
Click on the "Who’s Viewed Your Profile" section under your profile picture.
Click on the "See All" link at the bottom of the list to view all your profile views.
Note the number of profile views and the dates of the views.
Repeat steps 1-4 regularly (e.g., weekly or monthly) to monitor changes in your profile views.
Create a spreadsheet or use a tracking tool to record the number of profile views and the dates.
Identify any sudden drops or decreases in your number of views. This could indicate that several people have unfollowed your profile.

Checking Connection Requests for Missed Unfollows

When you receive a connection request from someone who has recently unfollowed your company’s LinkedIn profile, it’s a good indication that they may have accidentally unfollowed. To check for missed unfollows using connection requests:

Open your LinkedIn homepage.
Click on the “My Network” icon in the top right corner.
Click on the “Connection Requests” tab.
Review the list of pending connection requests.
If you see any names of individuals or organizations you’re familiar with, check if they’re still following your company’s profile.
If they’ve unfollowed, you’ll need to reach out to them and ask if they’d like to be reconnected.
You might want to consider personalizing your reconnection message to explain that you believe they may have unfollowed accidentally.
To avoid excessive outreach, limit your reconnect requests to a reasonable number per day, such as 10-15.

Utilizing Paid Advertising to Track Unfollower Engagement

Paid advertising campaigns can provide additional insights into the behavior of those who unfollow your company’s LinkedIn profile. By strategically targeting individuals who have recently unfollowed your page, you can gain valuable data about their reasons for doing so and develop targeted campaigns to re-engage them.

Here are nine key steps to implement paid advertising for tracking unfollower engagement:

1. Define Target Audience

Narrow down your target audience to individuals who have unfollowed your LinkedIn page within a specific timeframe.

2. Use Custom Audiences

LinkedIn’s Custom Audiences feature allows you to upload a list of email addresses or LinkedIn profile URLs to create highly targeted campaigns.

3. Consider Lookalike Audiences

Expand your reach by creating Lookalike Audiences based on the characteristics of your unfollowers, identifying similar individuals who are more likely to engage with your content.

4. A/B Test Ad Creatives

Test different ad creatives to determine which messaging resonates best with your unfollowers. Use A/B testing to compare the performance of various headlines, images, and call-to-actions.

5. Set Clear Ad Goals

Define specific goals for your paid advertising campaigns, such as website visits, LinkedIn profile views, or lead generation.

6. Track Results

Monitor your campaign performance closely, tracking key metrics such as reach, engagement, and conversion rates.

7. Analyze Data

Use the data collected from your paid advertising campaigns to understand the demographics, interests, and behaviors of your unfollowers.

8. Adjust Campaign Strategy

Based on the insights gained from your analysis, refine your paid advertising strategy to optimize your campaigns and increase engagement.

9. Retarget Unfollowers

Step	Description
Create Retargeting Lists	Segment your unfollowers into different retargeting lists based on their specific behaviors.
Develop Personalized Ads	Tailor your ads to address the unique needs and interests of each retargeting list.
Automate Retargeting Campaigns	Use LinkedIn’s automation tools to set up automated retargeting campaigns that deliver relevant ads to your unfollowers on a regular basis.
Track and Adjust	Monitor the performance of your retargeting campaigns and make adjustments as needed to improve their effectiveness.

Proactively Identifying Potential Unfollowers

1. Track Engagement Metrics:

Monitor metrics such as likes, comments, shares, and click-through rates on your company’s LinkedIn posts. A decrease in engagement can indicate potential unfollowers.

2. Analyze Profile Views:

Use LinkedIn’s analytics to track the number of profile views your company page receives. A significant drop in views may suggest an upcoming unfollowing.

3. Monitor Follower Growth:

Regularly check your follower count. A sudden decline or plateau in growth can signal potential unfollows.

4. Check for Competitors’ Activity:

Monitor your competitors’ LinkedIn activity. If their follower count increases while yours decreases, it may indicate that potential unfollowers are switching to your competitors.

5. Analyze Content Performance:

Review the performance of your LinkedIn content. Posts that receive low engagement or reach may be less appealing to your followers, increasing the likelihood of unfollowing.

6. Assess Employee Advocacy:

Encourage your employees to share and engage with your company’s LinkedIn content. Strong employee advocacy can help maintain followers and identify potential unfollows.

7. Use LinkedIn Sales Navigator:

Use LinkedIn Sales Navigator to track the behavior of potential unfollowers. You can see who has viewed your profile, clicked on your content, and sent you messages.

8. Engage with Potential Unfollowers:

Reach out to potential unfollowers through direct messages or comments. Ask for feedback or address any concerns they may have to prevent them from unfollowing.

9. Offer Value and Stay Relevant:

Constantly provide valuable, relevant content that resonates with your followers. Stay up-to-date with industry trends and share insights that are of interest to your audience.

10. Experiment with Different Content Formats:

Test different content formats, such as articles, videos, or live streams, to engage your followers. Experimentation can help you identify the types of content that resonate most effectively with your audience and prevent unfollows.

How To See Who Unfollowed Company Linkedin Profile

1. Go to your LinkedIn Company Page.

2. Click on the “Analytics” tab.

3. Under the “Followers” tab, you will see a list of your followers. Click on the “See all” link.

4. On the next page, you will see a list of all of your followers. To see who has unfollowed you, click on the “Unfollowed” filter.

5. This will show you a list of all of the people who have unfollowed you. You can click on the “View Profile” link to see their profile.