A face serum is a lightweight, concentrated skincare product that delivers a high concentration of active ingredients to the skin. Serums are typically applied after cleansing and toning, and before moisturizing. They can be used to address a variety of skin concerns, such as wrinkles, fine lines, dark spots, and acne.
Face serums are typically more expensive than other skincare products, but they can be a worthwhile investment. They can help to improve the appearance of the skin and can even help to prevent future damage. Serums are also a good way to target specific skin concerns. For example, if you have wrinkles, you can use a serum that contains retinol, which is a proven wrinkle-reducer.