jungian-archetypes

5 Ways to Invoke the Merchant Archetype Metaphor

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5 Ways to Invoke the Merchant Archetype Metaphor

The Merchant archetype is a powerful metaphor that can be used to describe the role of businesses in society. Like a merchant who provides goods and services to customers, businesses are responsible for meeting the needs of their stakeholders. They do this by providing value in the form of products, services, or experiences. In return, … Read more

How to Pronounce Archetype in English: A Step-by-Step Guide

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5 Ways to Invoke the Merchant Archetype Metaphor

When excavating the etymological roots of the term “archetype”, its morphologies reveal of an ancient Greek origin: “arche” translates as “beginning”, “archeos” as “first” or “original”, and “typos” as “form” or “pattern”. Thus, we can distill the concept of an archetype as a primordial model or exemplar from which subsequent variations or copies are derived. … Read more