5 Ways to Invoke the Merchant Archetype Metaphor

5 Steps to Get an Ally to Follow You

The Merchant archetype is a powerful metaphor that can be used to describe the role of businesses in society. Like a merchant who provides goods and services to customers, businesses are responsible for meeting the needs of their stakeholders. They do this by providing value in the form of products, services, or experiences. In return, … Read more

5 Things a Blind Man Taught Me About Seeing

5 Steps to Get an Ally to Follow You

In a world where vision is often considered a prerequisite for a fulfilling life, the notion of a blind man teaching someone to see may seem counterintuitive. However, it was in the presence of such an extraordinary individual that I experienced a profound transformation in my own perception of the world. His name was Robert, … Read more